Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (9781285187815): Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum: Books

  • Bundle Advertising and Integrated Brand Promotion with CourseMate, with Ad Age Printed Access Card,
  • Advertising and Integrated Brand Promotion with CourseMate with Ad Age Printed Access Card
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Amazon Price: $252.95 $127.73 You save: $125.22 (50%) (as of February 12, 2019 7:16 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

Product Details

  • Item Weight:2.15 pounds
  • Paperback:432 pages
  • ISBN-10:1285187814
  • ISBN-13:978-1285187815
  • Product Dimensions:8.4 x 0.7 x 10.8 inches
  • Publisher:Cengage Learning; 7th Edition (February 13, 2014)
  • Language::English
    • Best Sellers Rank:#353,613 in Books
    • #295 in Business Marketing
    • #582 in Advertising (Books)
    • #2,388 in Marketing (Books)