Advertising and Promotion: An Integrated Marketing Communications Perspective

Rated 3.8/5: Buy Advertising and Promotion: An Integrated Marketing Communications Perspective by George Belch, Michael Belch: ISBN: 9780073381091 : ✓ 1 day delivery for Prime members

  • Integrated Marketing Communications – The complete explanation
  • Ch 14: Introduction to Integrated Marketing Communications (IMC)
  • Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition
  • Marketing Communications – Advertising and Promotions
  • What is Integrated Marketing?
  • Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition
  • Publisher test bank for Advertising and Promotion An Integrated Marketing Communications Perspective
  • Practice Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective
  • Publisher test bank for Advertising and Promotion An Integrated Marketing Communications Perspective
  • Publisher test bank for Advertising and Promotion An Integrated Marketing Communications Perspective
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Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Product Details

  • Item Weight:4.4 pounds
  • Hardcover:864 pages
  • ISBN-10:0073381098
  • ISBN-13:978-0073381091
  • Dimensions:8.7 x 1.2 x 11.2 inches
  • Publisher:McGraw-Hill/Irwin; 8th edition (July 1, 2008)
  • Language::English
    • Best Sellers Rank:#1,516,360 in Books
    • #2,350 in Advertising (Books)
    • #23,110 in Business & Finance

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