Advertising and Public Relations Research

Rated 1.0/5: Buy Advertising and Public Relations Research by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley: ISBN: 9780765636065 : ✓ 1 day delivery for Prime members

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Product Details

  • Item Weight:9.9 ounces
  • Paperback:384 pages
  • ISBN-10:0765636069
  • ISBN-13:978-0765636065
  • Product Dimensions:7.5 x 0.85 x 9.25 inches
  • Publisher:Routledge; 2nd Edition (March 7, 2014)
  • Language::English
    • Best Sellers Rank:#550,279 in Books
    • #279 in Public Relations (Books)
    • #406 in Media Studies (Books)
    • #898 in Advertising (Books)