Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Product Details

Publisher:Cengage Learning; 5th edition (August 1, 2014)
Language::English
Paperback:432 pages
ISBN-10:1133434800
ISBN-13:978-1133434801
Item Weight:1.2 pounds
Dimensions:6.3 x 0.8 x 9 inches
- Best Sellers Rank:#848,889 in Books
- #528 in Business Marketing
- #1,086 in Advertising (Books)
- #4,265 in Marketing (Books)

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