Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans (9781133434801): Donald Parente, Kirsten Strausbaugh-Hutchinson: Books

  • 7 Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360®
  • A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago
  • how to write a marketing plan? step by step guide + templates
  • Marketing Campaign Training – Planning in 3-Steps
  • Marketing and Communications Strategy
  • Build A Digital Strategy in 5 Steps
  • How to Pitch Your First Marketing Campaign (How to Start an Agency)
  • Integrated Marketing Communications – The complete explanation
  • How to write an Integrated Marketing Communications Plan by Suzanne Scholz
  • Ch 14: Introduction to Integrated Marketing Communications (IMC)
«
»
Rating: 
Amazon Price: $199.95 $155.65 You save: $44.30 (22%) (as of February 13, 2019 2:21 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Product Details

  • Item Weight:1.2 pounds
  • Paperback:432 pages
  • ISBN-10:1133434800
  • ISBN-13:978-1133434801
  • Product Dimensions:6.3 x 0.8 x 9 inches
  • Publisher:Cengage Learning; 5th Edition (August 1, 2014)
  • Language::English
    • Best Sellers Rank:#458,816 in Books
    • #441 in Business Marketing
    • #806 in Advertising (Books)
    • #3,145 in Marketing (Books)