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Amazon Price: $199.95 (as of February 11, 2019 10:10 am –
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
Product Details
- Item Weight:3.75 pounds
- Paperback:432 pages
- ISBN-10:0324322712
- Dimensions:6.38 x 0.98 x 9.25 inches
- ISBN-13:978-0324322712
- Publisher:Cengage Learning; 4th edition (September 13, 2005)
- Language::English
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- Best Sellers Rank:#1,734,993 in Books
- #1,364 in Business Marketing
- #2,747 in Advertising (Books)
- #9,971 in Marketing (Books)