Advertising: Critical Approaches

Advertising: Critical Approaches – Kindle edition by Chris Wharton. Buy it once and read it on your Kindle device, PC, Android (phone + tablet) or iOS (iphone + ipad). Use features like bookmarks, note taking and highlighting while reading Advertising: Critical Approaches.

  • Advertising Critical Approaches
  • Fairclough Critical Discourse Analysis
  • Transforming Assests and Approaches to Advertising Formats
  • Media: New approaches to advertising
  • How to use rhetoric to get what you want – Camille A. Langston
  • New Approaches to Digital Advertising
  • Circle Marketing's Approach to Advertising
  • What Are Heuristics?
  • What is Critical Thinking?
  • Approaches For Mission-Critical Network Reliability (Cloud Next '19)
«
»
Amazon Price: N/A (as of February 9, 2019 1:58 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including:

advertising history

cultural, critical and political economy approaches to advertising

texts in advertising

the reception of advertising

advertising in the home and outdoor advertising

consumer culture.

Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.

Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Product Details

  • File Size:6659 KB
  • Print Length:226 pages
  • Word Wise:Enabled
  • Publication Date:December 5, 2014
  • Language::English
  • Publisher:Routledge; 1st Edition (December 5, 2014)
  • ASIN:B00QMIE8IO
  • Text-to-Speech:Enabled
  • Enhanced Typesetting:Enabled
  • Simultaneous Device Usage:Up to 4 simultaneous devices, per publisher limits
  • X-Ray:Not Enabled
  • Lending:Not Enabled
    • Best Sellers Rank:#4,234,157 in Kindle Store
    • #7,217 in Advertising (Kindle Store)
    • #8,374 in Media Studies (Kindle Store)
    • #14,245 in Advertising (Books)