Facebook Ads For Dummies
Advertising For Dummies
Online Advertising For Dummies | Step By Step AWESOME!
marketing 101, understanding marketing basics, and fundamentals
Understanding Programmatic Digital Advertising – IAB Digital Simplified
Advertising for Dummies
Solo Ad Advertising for Dummies.
Yodle – Authors of Local Online Advertising for Dummies
Social Media Marketing For Dummies eLearning Course
Digital Marketing for Beginners: 7 Strategies That Work
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
- Item Weight:1.43 pounds
- Paperback:336 pages
- Product Dimensions:7.3 x 0.8 x 9.1 inches
- Publisher:For Dummies; 2nd Edition (January 3, 2007)
- Best Sellers Rank:#1,037,584 in Books
- #1,792 in Advertising (Books)