Advertising & IMC: Principles and Practice, 9th Edition

Practice Test Bank for Advertising & IMC Principles and Practice by Moriarty 9th Edition
Advertising 2 – IMC Proposal
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Elements & Process of Communication Lecture by Ms. Priyanka Chaturvedi MJMC
Quality of top 3 product of imc
यदि आप शरीर को हर रोज एक घंटे नही दे सकते तो आप को मर जाना चाहिए।Super star actor akshaay kumar
Practice Test Bank for Advertising by Moriarty 8th Edition
IMC Business Helper
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How Einstein's Brain Is Different Than Yours

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An accessible and well-written approach to advertising.

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Product Details

Item Weight:3.26 pounds
ISBN-10:0132163640
Hardcover:657 pages
ISBN-13:978-0132163644
Dimensions:8.77 x 1.18 x 11.27 inches
Publisher:Pearson; 9th edition (February 17, 2011)
Language::English
- Best Sellers Rank:#880,138 in Books
- #596 in Business Marketing
- #1,320 in Advertising (Books)
- #4,831 in Marketing (Books)

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