Advertising & IMC: Principles and Practice, 9th Edition

Advertising & IMC: Principles and Practice, 9th Edition (9780132163644): Sandra Moriarty, Nancy Mitchell, William D. Wells: Books

  • Practice Test Bank for Advertising & IMC Principles and Practice by Moriarty 9th Edition
  • Advertising 2 – IMC Proposal
  • Advertising and Promotion Strategy IMC Project Ad
  • Elements & Process of Communication Lecture by Ms. Priyanka Chaturvedi MJMC
  • Quality of top 3 product of imc
  • यदि आप शरीर को हर रोज एक घंटे नही दे सकते तो आप को मर जाना चाहिए।Super star actor akshaay kumar
  • Practice Test Bank for Advertising by Moriarty 8th Edition
  • IMC Business Helper
  • How to Make a Projector at Home
  • How Einstein's Brain Is Different Than Yours
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Amazon Price: $289.40 $253.22 You save: $36.18 (13%) (as of February 12, 2019 6:38 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

An accessible and well-written approach to advertising.

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Product Details

  • Item Weight:3.26 pounds
  • ISBN-10:0132163640
  • Hardcover:657 pages
  • ISBN-13:978-0132163644
  • Dimensions:8.77 x 1.18 x 11.27 inches
  • Publisher:Pearson; 9th edition (February 17, 2011)
  • Language::English
    • Best Sellers Rank:#880,138 in Books
    • #596 in Business Marketing
    • #1,320 in Advertising (Books)
    • #4,831 in Marketing (Books)