Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications [Terence A. Shimp, J. Craig Andrews] on . *FREE* shipping on qualifying offers. Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications

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Amazon Price: $249.95 $213.95 You save: $36.00 (14%) (as of February 13, 2019 2:17 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Product Details

  • Item Weight:3.7 pounds
  • Hardcover:752 pages
  • ISBN-10:1111580219
  • ISBN-13:978-1111580216
  • Product Dimensions:9 x 1 x 11 inches
  • Publisher:Cengage Learning; 9th Edition (January 16, 2013)
  • Language::English
    • Best Sellers Rank:#778,615 in Books
    • #648 in Direct Marketing (Books)
    • #669 in Business Marketing
    • #1,284 in Advertising (Books)