Baked In: Creating Products and Businesses That Market Themselves

Baked In: Creating Products and Businesses That Market Themselves – Kindle edition by Alex Bogusky, John Winsor. Buy it once and read it on your Kindle device, PC, Android (phone + tablet) or iOS (iphone + ipad). Use features like bookmarks, note taking and highlighting while reading Baked In: Creating Products and Businesses That Market Themselves.

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The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand product design, brand history, internal collaboration and the new tools of digital technology YouTube and the web in general companies can succeed in the 21st-century marketplace.

Product Details

  • File Size:994 KB
  • Publication Date:October 10, 2009
  • Word Wise:Enabled
  • Publisher:Agate B2 (October 10, 2009)
  • ASIN:B004YW690A
  • Print Length:155 pages
  • Text-to-Speech:Enabled
  • Language::English
  • X-Ray:Not Enabled
  • Enhanced Typesetting:Enabled
  • Lending:Not Enabled
    • Best Sellers Rank:#328,088 in Kindle Store
    • #86 in Multilevel Marketing (Kindle Store)
    • #248 in Multilevel Marketing (Books)
    • #925 in Personal Success in Business