(VHS Video) The world of fashion is about change. If styles and trends remained the same, the apparel industry would be a fraction of the size it is now. Hemlines go up and down. Color choices go in and out. Change is the element that makes fashion electric and very profitable. Trends in Apparel Marketing: Manufacturers are becoming as creative about selling their apparel lines as they are about designing fashion looks. New strategies and advanced technologies have changed the way clothing is marketed. Shoppers will continue to go to stores but now there are many other ways for consumers to select apparel. Catalog sales skyrocketed in the 80s. In the 90s, electronic shopping emerged with television and the computer taking away sales from traditional retail areas. What are the next trends?
- Run time:17 minutes
- Date First Available:May 21, 2012
- Studio:Meridian Education Corp.