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Amazon Price: $21.99 (as of February 12, 2019 1:08 am –
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Product Details
- Item Weight:1.12 pounds
- Paperback:360 pages
- ISBN-10:0764507788
- ISBN-13:978-0764507786
- Product Dimensions:7.3 x 0.8 x 9.2 inches
- Publisher:For Dummies; 2nd Edition (November 15, 2000)
- Language::English
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- Best Sellers Rank:#2,369,542 in Books
- #3,744 in Web Marketing (Books)
- #4,024 in Advertising (Books)
- #6,577 in E-commerce Professional (Books)