Marketing For Dummies

Rated 4.3/5: Buy Marketing For Dummies by Alexander Hiam: ISBN: 9780470502105 : ✓ 1 day delivery for Prime members

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Amazon Price: $21.99 $14.95 You save: $7.04 (32%) (as of February 11, 2019 2:34 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement – and boost your sales with innovative new approaches.

Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself – as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing

You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

Product Details

  • Item Weight:1.28 pounds
  • Paperback:384 pages
  • ISBN-10:047050210X
  • ISBN-13:978-0470502105
  • Product Dimensions:7.4 x 0.86 x 9.26 inches
  • Language::English
  • Publisher:For Dummies; 3rd Edition (October 5, 2009)
    • Best Sellers Rank:#1,800,456 in Books
    • #3,129 in Advertising (Books)
    • #11,133 in Marketing (Books)

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