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Amazon Price: $16.00 $16.00 You save: (%) (as of February 12, 2019 9:06 am –
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Product Details
- Publisher:McGraw-Hill Education; 1st edition (February 1, 1966)
- Language::English
- Paperback:336 pages
- ISBN-10:0844231010
- ISBN-13:978-0844231013
- Item Weight:1.01 pounds
- Dimensions:6 x 1.1 x 8.9 inches
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- Best Sellers Rank:#119,501 in Books
- #124 in Advertising (Books)