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Amazon Price: $16.00 $16.00 You save: (%) (as of February 12, 2019 9:06 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Product Details

Publisher:McGraw-Hill Education; 1st edition (February 1, 1966)
Language::English
Paperback:336 pages
ISBN-10:0844231010
ISBN-13:978-0844231013
Item Weight:1.01 pounds
Dimensions:6 x 1.1 x 8.9 inches
- Best Sellers Rank:#119,501 in Books
- #124 in Advertising (Books)

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