Pay Per Click Search Engine Marketing For Dummies

Pay Per Click Search Engine Marketing For Dummies [Peter Kent] on . *FREE* shipping on qualifying offers. Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site

  • Pay-Per-Click-Advertising Explained For Beginners
  • PPC Tutorial For Beginners | Introduction To Pay Per Click
  • The Basics of Search Engine Marketing
  • Learn the Basics of Search Engine Marketing (aka Pay-Per-Click)
  • Paid search explained
  • How to Pay Per Click Search Engine Marketing
  • SEM Search Engine Marketing for dummies – Advertise on top of Google Search Result Page
  • What is Search Engine Marketing (SEM)?
  • Google AdWords Tutorial – Step-By-Step Google AdWords Tutorial For Beginners
  • Introduction to search engine marketing (SEM)
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Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Product Details

  • Item Weight:1.28 pounds
  • Paperback:384 pages
  • ISBN-10:9780471754947
  • ISBN-13:978-0471754947
  • Dimensions:7.38 x 0.87 x 9.25 inches
  • ASIN:0471754943
  • Publisher:For Dummies; 1st edition (January 20, 2006)
  • Language::English
    • Best Sellers Rank:#1,523,020 in Books
    • #1,175 in Business Marketing
    • #4,321 in Internet & Telecommunications
    • #6,460 in Internet & Social Media