Scientific Advertising

Scientific Advertising [Claude Hopkins] on . *FREE* shipping on qualifying offers. This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

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Scientific Advertising

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This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

Scientific Advertising View on Amazon