Scientific Advertising

Scientific Advertising [Claude Hopkins] on . *FREE* shipping on qualifying offers. This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

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Scientific Advertising

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This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

Product Details

  • Paperback:88 pages
  • ISBN-10:1603866361
  • ISBN-13:978-1603866361
  • Item Weight:5 ounces
  • Product Dimensions:6 x 0.21 x 9 inches
  • Publisher:Merchant Books; Illustrated Edition (February 12, 2014)
  • Language::English
    • Best Sellers Rank:#60,304 in Books
    • #65 in Direct Marketing (Books)
    • #97 in Advertising (Books)
    • #127 in Marketing & Consumer Behavior
Scientific Advertising View on Amazon