Scientific Advertising

Scientific Advertising [Claude Hopkins] on . *FREE* shipping on qualifying offers. This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

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This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

Product Details

  • Item Weight:5 ounces
  • Paperback:88 pages
  • ISBN-10:1603866361
  • ISBN-13:978-1603866361
  • Dimensions:6 x 0.21 x 9 inches
  • Publisher:Merchant Books; Illustrated edition (February 12, 2014)
  • Language::English
    • Best Sellers Rank:#521,070 in Books
    • #428 in Direct Marketing (Books)
    • #603 in Marketing & Consumer Behavior
    • #750 in Advertising (Books)