Advertising Media Planning, Seventh Edition

Rated 4.4/5: Buy Advertising Media Planning, Seventh Edition by Jack Z. Sissors, Roger B. Baron, David L. Smith: ISBN: 9780071703123 : ✓ 1 day delivery for Prime members

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The industry standard for 30 years―updated to include the newest developments in digitization and the three screens of video

Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign
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