Advertising & IMC: Principles and Practice, 10th Edition

Advertising & IMC: Principles and Practice, 10th Edition (9780133506884): Sandra Moriarty, Nancy Mitchell, William Wells: Books

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Amazon Price: $307.60 $238.57 You save: $69.03 (22%) (as of February 12, 2019 7:16 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

For introductory courses in advertising.

An accessible, well-written, and student-friendly approach to advertising.
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