Cause Marketing For Dummies

Rated 4.8/5: Buy Cause Marketing For Dummies by Joe Waters, Joanna MacDonald: ISBN: 9781118011300 : ✓ 1 day delivery for Prime members

  • Cause Marketing For Dummies Joe Waters 1118011309
  • What is Cause Marketing and How Can Your Business Do It?
  • Cause Marketing for Dummies with Joe Waters
  • What is CAUSE MARKETING? What does CAUSE MARKETING mean? CAUSE MARKETING meaning & explanation
  • Cause Marketing 101
  • Cause Marketing Insights: Direct Benefits
  • Cause Marketing with Examples
  • Cause Marketing For Dummies Joe Waters
  • Cause Marketing
  • 5 Things You Must Know BEFORE Launching Your Cause Marketing Campaign
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog,, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques
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