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Advertising | Meaning | Objectives | Significance | Types | Media | Decision areas | ppt
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Visual Trends 2019
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Food Choices
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Why Chicken Nugget Demand Is Flat
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The Principles of B2B Marketing
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Dr. Gad Saad: "The Consuming Instinct" | Talks at Google
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How to Spy on Your Competitors' Digital Marketing Campaigns
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Game Theory: YouTube is Ruining Gaming!
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The Platform Revolution Is Here
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HUGE Amazon Affiliate Changes HURT Creators! 4 Things to Do Right Now…
In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; and, the internet as an important advertising medium and children and advertising.