Advertising and Integrated Brand Promotion

Rated 4.2/5: Buy Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, Richard J. Semenik: ISBN: 9780538473323 : ✓ 1 day delivery for Prime members

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  • Advertising | Meaning | Scope | Nature | Benefits | Role & Importance |
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Amazon Price: $249.95 $78.26 You save: $171.69 (69%) (as of February 13, 2019 3:13 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising — demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.