Advertising Concept Book (Second Edition)

Advertising Concept Book (Second Edition) [Pete Barry] on . *FREE* shipping on qualifying offers. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics

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In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
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