Advertising (Initiation Guide)

Advertising (Initiation Guide) – Kindle edition by Agustín Medina. Buy it once and read it on your Kindle device, PC, Android (phone + tablet) or iOS (iphone + ipad). Use features like bookmarks, note taking and highlighting while reading Advertising (Initiation Guide).

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This book is an initiation into advertising for those who know nothing about it. It contains basic concepts that clearly and easily explain an extremely complex business in simple terms, giving readers a basic understanding of the industry.