Advertising the American Dream: Making Way for Modernity, 1920-1940

Buy Advertising the American Dream: Making Way for Modernity, 1920-1940 on ✓ FREE SHIPPING on qualified orders

  • The Roaring 20's: Crash Course US History #32
  • American Economic Development 1 (A. Galicki)
  • Living in Space Settlements in our Lifetimes
  • A Bigger Bauhaus: Considering Art and Design by Female, LGBTQ, and Politically Active Bauhäusler
  • Vincent Liegey – The physical and cultural limits to growth – OSCE Days 2017 Presentation
Amazon Price: $41.95 $37.34 You save: $4.61 (11%) (as of February 13, 2019 5:02 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.

As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."