Idea Industry: How to Crack the Advertising Career Code

Idea Industry: How to Crack the Advertising Career Code [Brett Robbs, Deborah Morrison] on . *FREE* shipping on qualifying offers.

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads

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Amazon Price: $39.95 $32.53 You save: $7.42 (19%) (as of February 12, 2019 11:01 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.