How to Put Your Book Together and Get a Job in Advertising (Newly Revised Edition)

How to Put Your Book Together and Get a Job in Advertising (Newly Revised Edition) [Maxine Paetro, Giff Crosby] on . *FREE* shipping on qualifying offers. In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed. Praised as the “essential

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Amazon Price: $32.95 $19.80 You save: $13.15 (40%) (as of February 13, 2019 11:04 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.

Praised as the “essential,” “award-winning advertising career classic,” here is the industry standard that all aspiring creatives turn to for brutally honest―and often droll―career advice, now fully updated to reflect what most impresses today’s top firms. This is the unequivocal go-to source for anyone looking to break into the business. Originally published under the title The Copy Workshop.
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Advertising by Design: Generating and Designing Creative Ideas Across Media

Advertising by Design: Generating and Designing Creative Ideas Across Media [Robin Landa] on . *FREE* shipping on qualifying offers. Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising

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Amazon Price: $60.00 (as of February 10, 2019 9:44 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.

The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.
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Advertising: Concept and Copy (Third Edition)

Advertising: Concept and Copy (Third Edition) [George Felton] on . *FREE* shipping on qualifying offers. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition

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Amazon Price: $65.00 $48.84 You save: $16.16 (25%) (as of February 12, 2019 12:45 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads―from what to say to how to say it.

Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter’s command―creating a distinctive brand voice, telling stories, using language powerfully and originally―as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work.
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