Scientific Advertising

Scientific Advertising [Claude Hopkins] on . *FREE* shipping on qualifying offers. This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

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This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Rated 4.8/5: Buy My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins: ISBN: 9780844231013 : ✓ 1 day delivery for Prime members

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Amazon Price: $16.00 $16.00 You save: (%) (as of February 12, 2019 9:06 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.