Advertising Media Planning, Seventh Edition

Rated 4.4/5: Buy Advertising Media Planning, Seventh Edition by Jack Z. Sissors, Roger B. Baron, David L. Smith: ISBN: 9780071703123 : ✓ 1 day delivery for Prime members

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The industry standard for 30 years―updated to include the newest developments in digitization and the three screens of video

Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign
Continue reading “Advertising Media Planning, Seventh Edition”

The Advertising Agency Business: The Complete Manual for Management & Operation

The Advertising Agency Business: The Complete Manual for Management & Operation [Eugene Hameroff] on . *FREE* shipping on qualifying offers. When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic

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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition [George E. Belch, Michael A. Belch] on . *FREE* shipping on qualifying offers. Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers

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  • Psychology of Advertising
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  • The Communication Process of IMC
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Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Rated 4.8/5: Buy My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins: ISBN: 9780844231013 : ✓ 1 day delivery for Prime members

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.