Advertising and Integrated Brand Promotion

Rated 4.2/5: Buy Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, Richard J. Semenik: ISBN: 9780538473323 : ✓ 1 day delivery for Prime members

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  • Advertising | Meaning | Scope | Nature | Benefits | Role & Importance |
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Rating: 
Amazon Price: $249.95 $78.26 You save: $171.69 (69%) (as of February 13, 2019 3:13 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising — demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (9781285187815): Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum: Books

  • Bundle Advertising and Integrated Brand Promotion with CourseMate, with Ad Age Printed Access Card,
  • Advertising and Integrated Brand Promotion with CourseMate with Ad Age Printed Access Card
  • Practice Test Bank for Advertising and Integrated Brand Promotion by O'Guinn 5th Edition
  • Test Bank Advertising and Integrated Brand Promotion 8th Edition O'Guinn
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Rating: 
Amazon Price: $252.95 $127.73 You save: $125.22 (50%) (as of February 12, 2019 7:16 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.