Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) View on Amazon

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Amazon Price: $15.95 (as of February 13, 2019 3:50 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Product Details

  • Item Weight:13.1 ounces
  • Paperback:304 pages
  • ISBN-10:0130957011
  • ISBN-13:978-0130957016
  • Dimensions:6.06 x 0.65 x 8.98 inches
  • Publisher:Prentice Hall; 5th edition (June 25, 1998)
  • Language::English
    • Best Sellers Rank:#163,641 in Books
    • #146 in Business Encyclopedias
    • #204 in Advertising (Books)
    • #534 in Business Education & Reference (Books)
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) View on Amazon

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