Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

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Amazon Price: $15.95 (as of February 13, 2019 3:50 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Product Details

  • Item Weight:13.1 ounces
  • Paperback:304 pages
  • ISBN-10:0130957011
  • ISBN-13:978-0130957016
  • Product Dimensions:6.06 x 0.65 x 8.98 inches
  • Publisher:Prentice Hall; 5th Edition (June 25, 1998)
  • Language::English
    • Best Sellers Rank:#219,825 in Books
    • #239 in Business Encyclopedias
    • #378 in Advertising (Books)
    • #1,009 in Business Education & Reference (Books)

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