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Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry – advertising.
- Item Weight:12.3 ounces
- Paperback:240 pages
- Product Dimensions:8.9 x 0.6 x 6 inches
- Publisher:Oxford University Press; 1st Edition (July 1, 2014)
- Best Sellers Rank:#438,074 in Books
- #401 in Business Marketing
- #607 in Marketing & Consumer Behavior
- #748 in Advertising (Books)