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Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry – advertising.
- Item Weight:12.3 ounces
- Paperback:240 pages
- Dimensions:8.9 x 0.6 x 6 inches
- Publisher:Oxford University Press; Illustrated edition (July 1, 2014)
- Best Sellers Rank:#824,415 in Books
- #503 in Business Marketing
- #852 in Marketing & Consumer Behavior
- #1,156 in Advertising (Books)