The Pitch Book: New Thinking for New Business

The Pitch Book: New Thinking for New Business [Robert Buccino] on . *FREE* shipping on qualifying offers. The Pitch Book is the secret weapon every agency wants to have when pitching new accounts, a must-have 50

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Amazon Price: $14.95 $14.89 You save: $0.06 (%) (as of February 12, 2019 10:33 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The Pitch Book is the secret weapon every agency wants to have when pitching new accounts, a must-have 50,000-word resource for advertising, PR, digital, and design professionals looking to improve their new business success rates. Both an entertaining read and a practical โ€˜how-toโ€™ manual, the book contains the distilled experience of nearly fifteen years of new business pitching and consulting within agencies and for agencies. How should you structure a pitch presentation? How should you adapt your pitch if youโ€™re first, middle, or last to present? What should you wear when pitching? How do you successfully pitch social media initiatives and digital work your client may not understand? How do you keep egg off the face of your boss during the presentation? What do you do if you suddenly go blank while presenting? When should you back out of a pitch? Useful answers to these and many other questions are here.

Product Details

  • Item Weight:13 ounces
  • Paperback:338 pages
  • ISBN-10:1482519410
  • ISBN-13:978-1482519419
  • Product Dimensions:5 x 0.85 x 8 inches
  • Publisher:CreateSpace Independent Publishing Platform; 1st Edition (February 12, 2013)
  • Language::English
    • Best Sellers Rank:#4,407,783 in Books
    • #7,303 in Advertising (Books)
    • #73,004 in Business & Finance

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