Web Marketing For Dummies

Web Marketing For Dummies [Jan Zimmerman] on . *FREE* shipping on qualifying offers. Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know

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Amazon Price: $26.99 (as of February 13, 2019 3:12 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Product Details

  • Item Weight:0.035 ounces
  • Paperback:432 pages
  • ISBN-10:1118065166
  • ISBN-13:978-1118065167
  • Product Dimensions:7.3 x 1.1 x 9 inches
  • Publisher:For Dummies; 3rd Edition (December 27, 2011)
  • Language::English
    • Best Sellers Rank:#2,561,319 in Books
    • #4,029 in Web Marketing (Books)
    • #7,074 in E-commerce Professional (Books)

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